Purpose: This policy establishes clear guidelines for resolving potential conflicts when multiple Supered partners seek to provide white-label services to the same customer. The intent is to ensure a consistent, fair, and transparent process that protects partner relationships and customer experience.
Policy Statement: In the event that two or more Supered partners attempt to deliver a white-label experience to the same customer, prevailing rights shall be granted to the partner who first formally introduced that customer to a Supered white-label solution AND is the active paying customer for that solution at the time of conflict.
Implementation: Once prevailing rights have been established, the customer’s white-label experience will default to the branding, delivery, and account management of the initial partner. Any subsequent partners seeking to provide white-label services to the same customer must either:
Obtain written consent from the prevailing partner and the customer; or
Offer a non-white-label experience that clearly differentiates from the prevailing partner’s offering.
Rationale: This policy maintains fairness between partners, avoids customer confusion, and ensures a consistent and professional experience for all stakeholders.
Enforcement: Supered reserves the right to review all claims to prevailing rights and request supporting documentation. Decisions made under this policy are final and binding.